A brilliant quote from the marketing master, Seth Godin. Of course, getting others to buy in, believe in, or otherwise accept our point of view is a great goal. And the goal is only complete when they take some kind of action.
These might actually be reversed in need, although are correct in the way we want things to happen. And, it is true that we often may want things to happen without much going on from us. Who wouldn’t want that?
I was talking with someone about commercial truck inventory today and how many keep ordering the same things over and over without any strategy whatsoever other than they stock x-number of units total. That would be like a grocery store only being concerned about the number of items and not having a strategy for the mix, quality, brands, selling habits, traditional sales patterns, and more. You know they do. I’m sure they have it down so that they don’t miss things very often. Yet commercial truck dealers haven’t got a strategy very often. How could they? They don’t keep track, so where would they get the information for an improved strategy?
Of course, this applies to every kind of business or enterprise, for-profit and non-profit. Each needs to have a strategy in order to learn how to change, to grow, to improve. This will also require some kind of statistics. We need not drive ourselves crazy with them, but we should at least have some worthy information to help us make better and better decisions as we move forward.
Otherwise, we just keep doing the same things and getting the same results.
“In The End, It Is Important To Remember That We Cannot Become What We Need To Be, By Remaining What We Are.” — Max DePree
Spread Some Joy Today–by seeing how many things you can appreciate and enjoy today. There is so much going on and we just don’t pay much attention a good part of the time. Pay attention today.