“Effective communication is 20% what you know
and 80% how you feel about what you know.”
— Jim Rohn
“Mankind are governed more by their feelings than by reason.”
— Samuel Adams
Ever been to a training class that was taught by a “facilitator?” Compare that to a class of someone who either wrote the material, or worked the business. No comparison. I’ve been to a lot of classes that were done by the facilitator and though they were certainly good speakers and good at putting on a class and using various forms of presentation venues, I would take a plain old talk from the source hands down.
One reason is that the facilitator cannot muster the feeling about the subject that the source can, and there is little or nothing more powerful than that feeling.
Let’s look at it from a different perspective. You sell a specific type of pots and pans, and you do a great job of speaking to the prospects about the uses and the product features and benefits. It’s an all around good job except for one very, most important thing–you don’t own them and use them yourself and you don’t cook.
As a sales manager at auto dealerships for over 30 years, I was always encouraging my sales staff to buy new cars. A typical car salesman would not because they know about the depreciation once it leaves the lot the first time. Yet, there is absolutely nothing quite like a brand new car and you being the first owner putting the first miles on it. The ones who bought new cars sold more new cars. When you know from experience, it is the best sales pitch.
There’s another way to look at this I’ve had experience with. I was coaching a young man once and having him learn some new words. He could repeat the learning to you and make it sound as if he knew it, but he didn’t. It is the difference between memorizing it and knowing it.
It was that way with school much of the time for me. The teachers only cared about you memorizing the information to answer the questions correctly on the quiz. Pass or fail. It was only the teachers who had a passion for what they were doing and a passion for the subject they were teaching that really touched me. The rest of them were a waste of my time and theirs.
The difference between a facilitator and a teacher. The difference between memorization and knowing. The difference between effective and ineffective. Samuel Adams was right, ‘Mankind is governed more by their feelings than by reason.’ Thank goodness!
I Want To Know. I Have A Passion For Learning And A Passion For Life.
Spread Some Joy Today–Develop your passion. Skipping along the surface is nice, but there is no comparison to diving into it.