Seth Godin, marketing expert and leader says there is room at the top. He began with the quote above: “There’s always a spot for the best in the market. Not the most expensive, but the one that most ideally suits the needs of those that care.” He goes on to say, “It’s easy to get lost in the chaos of mediocre, of discount, of close and cheap. But if you’re the best, among the people who care to find and talk about the best, no market is too crowded.” He finishes this up with this statement: “The hard part is figuring out what ‘best’ means.”
There is a line in this that might escape attention, but it clearly caught mine. It is this phrase, “of those that care.” The more complete quote was, “Not the most expensive, but the one that most ideally suits the needs of those that care.” Believe it or not, and if you’re in business, I bet you believe it, but there are a number of people who don’t care. Trying to sell them or keep them sold is often a challenge. Hence, the best strategy I’ve found is not to place much attention below that line. The people who care are going to know. They feel it. They understand. They may not remember everything, but they feel comfortable and confident in your hands. And, for a business owner and for the client as well, that is perfection.
I lead an Internet business called Upward Trend and my objective has always been to be the best by providing value far beyond the relatively small cost for our services. I think we have succeeded in this and the clients who ‘care’ see it as well. I like doing business with people who intend the same kind of philosophy, and I do.
I’ve often said that I don’t believe in competition. I see people take shots, try to move clients from us to them and so on. The ones that care won’t be going any time soon. Besides, I’m not scared. We worked up to this place, but if someone wanted to start from scratch and copy it, they would have to be crazy. Just saying. . .
There’s Always Room. Just Focus On The Value And The Service.
Spread Some Joy Today–Do you remember what it is like to skip? It’s just silly enough to see adults doing it to make it more fun than it was as a kid. Try it. You’ll see.